PurCaf® organic caffeine is the perfect ingredient for natural energy drinks and sport nutrition formulations because it is highly water soluble. PurCaf® organic caffeine is a powdered extract standardized at 95% pure caffeine extracted from green coffee beans. PurCaf® is non-GMO and one of the only GRAS caffeine sources in the industry today for safe use in beverages. While being highly water soluble, PurCaf® organic caffeine is also clear in solution and has a neutral taste profile. AFS is a leading supplier of green coffee bean extract supplying naturally-sourced caffeine to the global beverage market.
*Applied Food Sciences, Inc. does not sell products direct to consumers. This product is not to be consumed in this format but is intended for further processing or manufacturing.
Being responsible is a win/win. While it may not be the primary goal, our customers certainly recognize that consumers are willing to spend more for products that align with their values around clean, ethically-sourced, organic ingredients – 31% more, according to Mintel! (source: Mintel report for AFS Innovation Retreat, Feb 2015).
For Applied Food Sciences, we want to help build credibility for our customers. We believe in the principle of “show me, don’t just tell me,” and that’s what we deliver. We have taken an initiative to build video, social media, and other technology into our traceability program to bring the full story to our customers. See us live on Facebook or Twitter from some of the organic farms as we share our experience in real time. In the end, we are not just selling ingredients for energy drinks, we are passing along a story that is so transparent and traceable that our customers can easily own it and share it with their customers, the end consumer.