August 2008
SOURCE: Caffe Sanora

Coffee Continues to Score Big Points on Health

Caffe Sanora™ goes one step further with more antioxidants in one cup

Austin, Tex. – (August 2008) – Now studies are saying that you can reduce stress simply by smelling the aroma of coffee. According to a study carried out by researchers at Seoul National University in South Korea and published recently in the Journal of Agricultural and Food Chemistry, roasted coffee bean aroma created higher activity in a number of genes in the rat brain, including some that produce proteins with antioxidant (or stress relaxation) activities.

This is just another feather in coffee’s cap. Once considered a vice, coffee is being lauded for all kinds of health benefits, including reducing the risk of ovarian cancer, enhancing weight loss, reducing risk of diabetes and more.
There is one coffee, however, that stands alone when it comes to packing a healthy punch. Caffe Sanora is a rich and robust organic gourmet coffee loaded with antioxidants – more than in most green teas and more than in black tea or other Arabica coffees in its class. In fact, even one cup of Caffe Sanora can help health-conscious coffee lovers start their day with a good dose of antioxidants.

One of the foremost experts on antioxidants agrees that Caffe Sanora is a cut above the rest. “While there is a lot of talk about the many newfound health benefits of coffee, and that coffee is a rich source of antioxidants, the fact is that traditional roasting methods destroy most of the antioxidants in the green, unroasted coffee bean," says Dr. Joe Vinson, PhD Chemist at Scranton University and an expert in the field of antioxidant research. "Caffe Sanora's patented HealthyRoast® process actually retains most of these healthy compounds. In our laboratory testing, a cup of Caffe Sanora delivers all of the health benefits of coffee, plus the added bonus of being very high in antioxidants – higher than green tea in fact!”

Studies show that antioxidants help fight free radicals which break down the body’s DNA and are believed to contribute to aging and many degenerative diseases. Only recently, however, have studies begun to shed light on the important health benefits of coffee primarily due to the antioxidants.

• A recent University of Scranton study revealed that coffee is America’s No. 1 source of antioxidants.
• The Harvard Nurses’ Health Study, a recent long-term examination of the habits of more than 100,000 nurses, has shown a decreased risk of developing type 2 diabetes among participants who regularly drink coffee.
• Coffee drinkers have a lower-than-average number of gallstones, according to a study published by the Harvard School of Public Health ((JAMA 1999;281:2106-2112).
• There have been associations between coffee consumption (3-4 cups per day) and lowered rates of certain illnesses like suicide, Parkinson’s disease, Alzheimer’s disease, colon cancer and heart disease. (according American Journal of Clinical Nutrition, Vol. 83, No. 5, 1039-1046, May 2006)     

“Now that Americans are learning coffee is not unhealthy and since it’s becoming known as a great source of antioxidants, the all important question – doesn’t all coffee have antioxidants? – begins to surface,” said Loretta Zapp, CEO of Caffe Sanora. “Most health benefits studied relate to people who drink several cups of coffee each day, but not everyone wants that much caffeine. With the HealthyRoast process, Caffe Sanora is able to preserve all of the naturally occurring antioxidants in its green coffee beans, delivering a solid serving of antioxidants in just one cup of coffee. Plus, it’s organic so coffee lovers need not worry about harmful chemicals or pesticides, and it tastes great! Professional tasters, or ‘cuppers,’ give Caffe Sanora high marks.”

In addition to its commitment to making healthy coffee, Caffe Sanora also strives to be a socially responsible company. Caffe Sanora is Rainforest Alliance certified. The Rainforest Alliance’s standards exceed those of Fair Trade’s as they relate to worker safety, wages, working conditions, etc. and assure that the flora and fauna on the farms are protected. 

Caffe Sanora is available in light, medium and dark roasts, in whole bean or ground (including espresso grind), and in both caffeinated and decaffeinated varieties. Pricing is consistent with other premium gourmet coffees. Caffe Sanora is available in select health food stores, conventional grocery stores, and via the company Web site www.caffesanora.com.  

For more information, please contact 1-512-732-8300 or visit www.caffesanora.com.

Contact:

Caffe Sanora
Web: www.caffesanora.com
Phone: 1-512-732-8300