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Applied Food Sciences and Wellements Join Forces To Boost Distribution and Sales of Caffe Sanora Licensing agreement follows trend in companies using creative methods to boost sales in challenging economic times Austin, Tex. – (February 2009) – Now consumers will be able to find their favorite natural and organic antioxidant coffee at even more retailers nationwide. Applied Food Sciences, Inc., makers of Caffe Sanora®, and Wellements, LLC, a Scottsdale-based sales and marketing company specializing in natural and organic consumer products for wellness, announce that they have launched a distribution and licensing agreement. AFS has granted Wellements the exclusive sales and marketing rights for Caffe Sanora in the United States and Canada, making Wellements the sole distributor in those countries. Caffe Sanora utilizes the patented Healthy Roast™ process, which preserves the natural antioxidants of the green coffee bean that are lost in traditional high-heat roasting. Both companies see the agreement as a win-win: Caffe Sanora gains increased visibility through Wellements’ extensive and well-established distribution, sales and marketing network, while Wellements adds another excellent product to its growing inventory of health and wellness products. “Almost four years after we launched Caffe Sanora, we met the people at Wellements and it was clear that they could lend more horsepower to the brand while continuing to maintain our company mission to provide high quality and great tasting healthy choices for everyday foods and beverages,” says Loretta Zapp, CEO of Applied Food Sciences. “In the midst of this challenging economy, we believe that because Wellements has several products related to health and wellness sold in similar channels of distribution, our collective resources can be leveraged resulting in efficiencies in sales, distribution, merchandising and marketing of Caffe Sanora.” ”The mutually advantageous partnership between Wellements and Applied Food Sciences provides an excellent opportunity for two companies with similar strategic objectives to benefit from each other’s strengths within their respective areas of business,” says Keyvan Taheri, President and CEO of Wellements. “More importantly, we feel the consumer stands to benefit greatly from having increased access to a superior coffee product.” Austin, Texas-based Applied Food Sciences specializes in developing ingredients and technology for nutritional products. For more information, visit www.appliedfoodsciences.com. Wellements, LLC is a distribution, sales and marketing company specializing in health and wellness products. In addition to Caffe Sanora, other brands owned include GRIPE water, Daily Detox and Bora Bora bars. For more information, visit www.wellements.com, www.caffesanora.com or call 1-800-255-2690. Contact:
Pamela Stewart, Essenza Communications |
